Saatchi & Saatchi

BlackLab teamed up with Saatchi & Saatchi to conceive this high energy arresting film. An original Blacklab creative, the F Word celebrates that ineffable and irreverent four letter word as the pinnacle of self realisation and self-expression!

An ensemble of street cast, raw faces, in real and beautiful places - The F Word is the epitome of BLK LAB creative philosophies, raw, authentic, energised, life-affirming stuff.