I Am

Mercedes 360°

This 360° film was produced for the launch of the Mercedes X-Class event. The unique challenge posed was to make a car advert in the absence of a yet to be launched car. Our approach was to craft a script of mystery and allusion, a portrait of the X-Class consumer, off-roaders and city cats. The script playfully emulates the phrasing of a 'riddle'. I will shelter you from the storm, and take you to it, what am I'!